Developing an app might seem like a competitive edge, but in 2025 it will be the baseline requirement. Consider this: 85% of users prefer apps over websites for shopping and interacting with brands, favoring the tailored experiences apps offer.
Some may argue apps are only for large tech-savvy companies, but they’re increasingly adopted by small businesses as well. With DIY platforms, businesses can deploy an app with limited technical experience. This democratization marks an industry shift, leveling what was once uneven competitive ground.
Consumers are becoming more discerning, expecting more personalized interactions. Apps allow businesses to gather customer insights in real-time, enhancing personalization. The irony? Many companies collect data but do not utilize it effectively. Our next insider tip reveals how a few simple strategies can turn this data into actionable success.
Interestingly, the industries most resistant to adopting apps are those with the most to gain. The next part uncovers which sectors have already made successful transitions, and how one industry shocked analysts with their unexpected results.