Why Are Indonesian Brands Betting Big On Video In 2025
The Hidden Costs No One Talks About
As Indonesian brands veer towards video, the investment isn’t just in the production. There’s a myriad of hidden costs that many don’t foresee initially. Licensing fees, intricate post-production processes, and high-quality hosting services can quickly add up. The financial burden can be staggering, often catching companies off-guard. Yet, the promise of increased ROI lures them in, hinting at risk-reward dynamics that reshape business models. However, those who navigate these waters successfully find the payoff worth every penny. Interestingly, there’s a secret most brands didn’t expect…
The competition for viewer attention is fiercer than ever, pushing brands to raise their production standards. Producing high-quality content is no longer optional—it’s expected. However, with increased quality comes increased costs. Many small to mid-sized brands in Indonesia find themselves outsourcing talent and technology, driving expenses up. While this may seem prohibitive, those who invest wisely often become trend leaders in their niches. But there’s another, more subtle cost lurking in the shadows…
Time. The time it takes to conceptualize, produce, and release engaging video content is a formidable challenge. Indonesian brands are learning this the hard way. The demand for fresh and varied content requires rapidly evolving strategies and a nimble artistic team. This constant evolution puts immense pressure on resources and workflow, aspects many companies underestimated at the onset. It’s a problem of time versus creativity. As complex as it sounds, another challenge emerges that’s even more perplexing…
For many brands, maintaining alignment with the latest trends poses a challenge. Keeping up with fast-changing consumer preferences and technological advancements requires constant adaptation. Indonesian brands often find themselves in a race against time, with trends changing almost overnight. Failure to meet these trends can lead to obsolescence. However, those who master this agility don’t just survive—they thrive. There’s one more twist in this tale of video marketing that could change everything…