The entertainment industry has a history of capitalizing on scandals to boost revenue and enhance public images. In Donny Osmond’s case, there was a deliberate attempt to push him into a manufactured scandal with the goal of rebranding him as a rock star and a television personality.
This strategic move happened to coincide with his contract signing with Virgin Records. Simultaneously, rumors of substance abuse began to circulate, creating a buzz around his name. It’s a testament to the industry’s ever-evolving strategies for reshaping public perception and reinventing a celebrity’s image to fit the current trends and market demands.