If the Soviets would attack America first, John Hay firmly believed that there would be very little that the United States government would be able to do, to protect its citizens. But Hay was one who did not fear taking safety steps by himself. Hay being an ex-marine, the businessman-survivalist found a company, Celestial Seasonings, picking herbs from the Rocky Mountains. He was hands-on that way, so of course, he could go the extra mile to ensure safety.