In 2013, a shelter in Mineral Wells, Texas, rescued a dog named, Elvis. Because the town had only fewer than 17,000 people and nobody was willing to adopt him, so the shelter took the initiative and took photograph and shred the image on Facebook along with the text, “Elvis heard a fella’s really got to stand out to get people to give him the exposure he needs for adoption, so he’s giving it his best shot.” The post was shared by thousands of people on Facebook and some days later, Elvis left the shelter with his new family.