BMW’s launch strategy for the 7 Series is as innovative as the car itself, focusing on personalized experiences rather than traditional channels. The global virtual reality unveilings bring the 7 Series experience worldwide. But there’s a deeper connection…
The brand engages potential buyers through interactive AR test drives, allowing exploration of features without setting foot in a dealer. This novel approach is redefining car-buying. Yet, there are more insights to unfold…
Creating an owner’s community allows for dynamic interaction between BMW and its patrons, creating a feedback loop directly impacting future innovations. The collaboration is evolving the automotive realm profoundly. But what about even bigger shifts?
BMW challenges traditional advertising with influencer-led campaigns, harnessing curated content that resonates on a cultural level. This allows the 7 Series to lead conversations and redefine promotional strategies for luxury brands. But what dramatic learning still awaits?